The Fondly Blog

Insights on managing reviews, responding with care, and building a better online presence for local businesses.

Why we built Fondly

A founder's story about the local businesses we love and why AI-drafted replies are finally good enough to trust. Plus why the bottleneck isn't tech, it's time.

Tony DeAngelo April 15, 2026 7 min read

The unreviewed review problem

Why 88% of customers read reviews before choosing a local business, but most owners reply to fewer than 30% of them. The data, the cost, and why this matters.

Tony DeAngelo April 15, 2026 8 min read

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